Media Center
Welcome to the Healthy Family Project online media center where you will find our latest press releases, press kit and downloadable images. Join Healthy Family Project in our quest to promote the benefits of healthy eating while supporting worthy causes for children.
Healthy Family Project’s 23rd Publix Produce for Kids Campaign Providing 800,000 Meals*
Produce companies making an impact for families in Publix communities
Reidsville, GA – May 14, 2025 – The Healthy Family Project’s 23rd bi-annual Publix Produce for Kids cause marketing campaign is underway through June 25. This year, 15 produce companies are helping provide 800,000 meals* to 35 Feeding America® partner food banks within Publix’s market area. Since 2002, the campaign has raised more than $4.2 million to support causes that benefit families and children in Publix communities and has helped provide over 15 million meals to local Feeding America food banks.
Bright, colorful signage featuring fresh produce and easy meal inspiration will be displayed in all 1,404 Publix stores alongside participating produce partners. Designed to spark healthy choices, the signs showcase simple, delicious ways families can enjoy more fruits and vegetables. New this year, shoppers can also tune in to expert tips from a Publix dietitian, who will be sharing practical nutrition advice and balanced plate ideas across Healthy Family Project’s digital channels – bringing even more fresh inspiration straight to families’ kitchens.
“At Publix, giving back to our communities is at the core of everything we do,” said Dwaine Stevens, Publix Director of Community Relations. “We are proud to once again partner with Healthy Family Project to offer fresh solutions for families and make a real difference for those facing food insecurity.”
Produce partners supporting the 2025 Publix Produce for Kids cause marketing campaign include: Coast Tropical, Ayco Farms, Driscoll’s®, The Wonderful Company, Shuman Farms, Mucci Farms, SUNSET®, CMI Orchards, Fresh Express®, GT Living Foods, Vegpro International Inc., T. Marzetti, Chiquita, Ranier Fruit Company, and Bay Food Brokerage.
“Each year, we are humbled by the incredible impact this campaign makes for families,” said Trish James, Vice President, Healthy Family Project. “Thanks to the partnership with Publix, our produce sponsors, and supportive shoppers, we’re inspiring healthy habits while working together to fight hunger in our communities.”
The USDA estimates that 1 in 5 children in the United States experience hunger. The participating produce companies are helping to meet this urgent need through meals donated to local Feeding America food banks throughout the Publix footprint.
The campaign will raise funds for local Feeding America partner food banks including: Feeding Northeast Florida, Food Bank of North Alabama, Montgomery Area Food Bank, Inc., All Faiths Food Bank, America’s Second Harvest of the Big Bend, Feeding America Tampa Bay, Feeding South Florida, Harry Chapin Food Bank of Southwest Florida, Second Harvest Food Bank of Central Florida, America’s Second Harvest of Coastal Georgia, Atlanta Community Food Bank, Feeding the Valley Food Bank, Food Bank of Northeast Georgia, Foodbank of Southeastern Virginia and the Eastern Shore, Dare to Care Food Bank, Golden Harvest Food Bank, Middle Georgia Community Food Bank, Second Harvest of South Georgia, Second Harvest Food Bank of Metrolina, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of Middle Tennessee, Community Food Bank of Central Alabama, Feed More, Feeding the Gulf Coast, Food Bank of Central and Eastern North Carolina, Food Bank of Abermarle, Fredricksburg Area Food Bank, Inter-Faith Food Shuttle, MANNA Food Bank, Second Harvest Food Bank of Northwest North Carolina, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of NE Tennessee, Second Harvest Food Bank of SE North Carolina, Treasure Coast Food Bank, and Virginia Peninsula Food bank.
For more information about the Publix Produce for Kids campaign, visit healthyfamilyproject.com
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*Every $1 donated to Feeding America helps secure at least 10 meals on behalf of partner food banks.
About Healthy Family Project| Produce for Kids
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $8 million to benefit children and families and provided more than 22 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit healthyfamilyproject.com.
About Publix
Publix, the largest employee-owned company in the U.S. with more than 260,000 associates, currently operates 1,404 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, Virginia, and Kentucky. For 28 consecutive years, the company has been recognized by Fortune as a great place to work. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s newsroom at corporate.publix.com/newsroom.
About Feeding America®
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries, and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security, and work to address factors that impact food security, such as health, cost of living, and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.
Healthy Family Project Celebrates 9 Years of Partnership with Associated Wholesale Grocers Through 2025 Produce for Kids Campaign
Campaign launches in AWG Springfield and Gulf Coast divisions, delivering 170,000 meals to local Feeding America food banks
Reidsville, GA – April 11, 2025 – Healthy Family Project is proud to kick off its 2025 Produce for Kids campaign in Associated Wholesale Grocers (AWG) Springfield and Gulf Coast divisions, marking a milestone nine-year partnership dedicated to promoting healthier families and supporting communities in need.
Through this year’s campaign, participating produce partners are coming together to make a powerful impact by collectively donating 170,000 meals to local Feeding America® food banks. Shoppers will see in-store signage featuring QR codes that lead to Healthy Family Project’s library of registered dietitian-approved recipes, helping families make easy, nutritious choices.
“Over the past 15 years, our partnership with AWG has inspired healthier eating habits while also helping fight hunger at the local level,” said Trish James, Vice President of Healthy Family Project. “This campaign is about community, and we’re incredibly grateful to our produce partners and retail teams who help bring it all to life.”
To celebrate the launch, Healthy Family Project hosted an Instagram Live event on April 9, featuring their junior chef sharing tips for combating the afterschool slump. Viewers learned how to build a quick and healthful snack board using products from participating partners.
“At Harps, we believe in doing more than just feeding families – we believe in nourishing communities,” said Mike Roberts, Vice President of Produce at Harps Food Stores. “The Produce for Kids campaign aligns perfectly with our values, and that’s why we’ve proudly supported it for so many years. It gives us a unique opportunity to promote healthy choices in our stores while also giving back to families in need through Feeding America. It’s a win for our customers and our communities.”
This year’s campaign is supported by an all-star lineup of produce partners including Chelan Fresh, DOLE Fresh Vegetables, Farmer’s Promise, Greenridge Fruit Inc., Litehouse®, Red Sun Farms™, RPE, Shuman Farms, Suja Life, Sunkist®, T. Marzetti, Westfalia Fruit, ¡Yo Quiero! Brands, and Schraad Sales and Marketing.
To learn more and explore nutritious, family-friendly recipes, visit www.healthyfamilyproject.com.
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About Healthy Family Project
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, the Healthy Family Project has raised more than $8 million to benefit children and families and provided 22 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, healthyfamilyproject.com.
Lowes Foods Partners with Healthy Family Project for 2024 “Season of Sharing” Campaign
Celebrating Health-Conscious Brands & Supporting Local Communities with 600,000 Meals
Reidsville, GA – December 3, 2024 – This Giving Tuesday, Healthy Family Project and Lowes Foods are announcing the launch of the 2024 A Season of Sharing campaign, helping to provide an incredible 600,000* meals to Second Harvest of Northwest North Carolina and Golden Harvest Food Bank., both greatly affected by Hurricanes Helene and Milton. The initiative brings together 23 health-conscious brands, marking the second year of this impactful partnership that emphasizes giving back to the community while promoting healthier food choices.
Shoppers at over 85 Lowes Foods locations will find Season of Sharing signage throughout the store, featuring popular health-focused brands and QR codes that lead to a free bilingual digital cookbook with healthy holiday recipes and nutrition tips. The campaign, which kicked off November 6 and will run through December 17, offers inspiration for festive meals that align with the theme of wellness and giving back.
The featured products will be highlighted in Season of Sharing-themed weekly ads, and Lowes Foods is encouraging customers to explore new, nutritious meal ideas while supporting a good cause. This campaign builds on Lowes Foods’ commitment to being a positive force in local communities and helping families access healthier food options.
“It’s truly heartwarming to see the impact our Season of Sharing campaign continues to have,” said Patrick Eisinger, Produce Category Manager at Lowes Foods. “By integrating health-conscious brands from every department in the store, we’re making it easier than ever for our guests to contribute to their community while also enjoying healthier options. We’re excited to help provide 600,000* meals to local Feeding America food banks this year!”
To amplify the excitement internally, Lowes Foods store teams are invited to participate in a fun photo contest. Employees can submit pictures of their store’s signage for a chance to win a $100 gift card and a $100 donation to a charity of their choice. Last year’s contest was a huge success, with over 150
submissions, and this year, a winner will be selected from each participating store department: Dairy, Meat, Produce, and Center Store.
The health-conscious food brands supporting the 2024 Season of Sharing campaign include: Chobani®, Crispy Green, Fresh Express®, Garden Fresh Gourmet®, Generous Brands, Health-Ade, HORMEL®, Litehouse®, Little Potato Co., T. Marzetti, nasoya®, New York Apple, Natural Delights®, Shuman Farms, Southmill Champs, Sun Direct, Sunkist, Sunset®, Teddie All-Natural Peanut Butter, The Satsuma Co., Uncle Matts Organics, Wholly Guacamole and POM Wonderful®.
These brands will be featured in a special Instagram Live event on Giving Tuesday, December 3, at 4 PM ET. Giving Tuesday is a global day of generosity, and A Season of Sharing perfectly aligns with this spirit of giving back.
“We’re grateful to our brand partners who continue to support our mission of promoting health and well-being in communities,” said Aimee Smith, Director of Partnerships at Healthy Family Project. “Together, we are not just offering healthier food options, but making a tangible difference for families in need.”
For more information about the Season of Sharing campaign or to access the digital cookbook, visit www.lowesfoods.com or visit any Lowes Foods location.
For more information about the Lowes Foods Season of Sharing campaign, visit healthyfamilyproject.com
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*Every $1 donated to Feeding America helps secure at least 10 meals on behalf of member food banks.
About Healthy Family Project
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $8 million to benefit children and families and provided 22 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit healthyfamilyproject.com.
About Lowes Foods, LLC
Founded in 1954, Lowes Foods employs nearly 9,000 people and operates 81 full-service supermarkets. Locally owned and operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table by providing customers with the freshest and most innovative local products from local suppliers. The company maintains a strong focus on exceptional attention to our guests, with services like Lowes Foods-To-Go personal shopping and gas rewards discounts. To learn more, visit lowesfoods.com or follow Lowes Foods on Facebook or Twitter. Lowes Foods, LLC is a wholly owned subsidiary of Alex Lee, Inc.
About Feeding America®
Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry.
Publix and Healthy Family Project Help Serve Up 825,000 Meals to Food Banks This Fall
Seasonal Produce for Kids Cause-Marketing Effort Brings Together Record 17 Produce Vendors for Nutritious Impact
Reidsville, GA – Nov. 20, 2024 – Healthy Family Project’s annual Fall Produce for Kids cause marketing campaign with Publix took place September 26 through November 4 in the produce departments of all Publix stores. Seventeen produce companies provided 825,000 meals* to the 37 Feeding America® partner food banks in the Publix market area. This is the campaign’s 22nd year and has raised more than $4.1 million for causes that support families and children in the communities in which Publix operates. The campaign has also helped to provide more than 15 million meals to Feeding America partner food banks.
During the six-week campaign, more than 1,300 Publix stores displayed signs near participating produce vendors, inviting shoppers to explore a free, bilingual digital cookbook. Each sign featured a QR code linking to the cookbook packed with seasonal recipe inspiration, a section introducing the Publix dietitian team, and nutrition tips.
“Publix is dedicated to creating positive change in the communities we serve,” said Dwaine Stevens, Publix Director of Community Relations. “Our 22-year collaboration with Healthy Family Project’s Produce for Kids campaign reflects this commitment.”
The campaign sponsors were featured in a Healthy Family Project hosted Halloween-themed Instagram Live cooking class and also highlighted in Healthy Family Project social media and e-newsletter content.
“Our continued partnership with Publix and our valued produce partners has allowed us to make a meaningful difference in Publix communities over the years,” said John Shuman, founder of Healthy Family Project and president of Shuman Farms.
Healthy Family Project’s 10th Back-to-School Campaign Is A Recipe for Success
Partner Brands and Extensive Resources Make Nutritious Eating Easier for Families
Reidsville, GA – Aug. 9, 2024 – Healthy Family Project launched its 10th annual Back-to-School campaign this week to simplify nutritious eating for families, focusing on produce-centric meal ideas and practical tips for busy households. Since 2014, this campaign has impacted countless families heading back to school and has donated more than $208,000 to charities that impact families and increase produce consumption in schools.
Healthy Family Project’s fresh approach to back-to-school will have families prepped and ready to return to school this year. The omnichannel campaign will exclusively fill Healthy Family Project’s social media, email newsletter, and website content from August 5 through September 15.
A key aspect of this campaign is its collaboration with like-minded brands dedicated to increasing produce consumption among the next generation. These partners include Bee Sweet Citrus®, Consalo Family Farms, Shuman Farms RealSweet® Onions, JAZZ™ apples, Nature Fresh Farms, and YoQuiero! Brands.
Coborn’s, Cashwise, and Marketplace Foods Kick Off Produce for Kids Campaign to Support Local Boys & Girls Clubs
Cause marketing campaign highlighting easy summer produce-centric recipes and inspiration
Orlando, FL – July 22, 2024 – Healthy Family Project is partnering with Coborn’s Inc. for a summer Produce for Kids cause marketing campaign in Coborn’s, Cashwise, and Marketplace Foods stores. The healthy eating-focused campaign will provide $6,000 to local Boys & Girls Clubs.
Produce partners including Dole Fresh Vegetables Inc., Envy™apple, Kids Choice Watermelon, Samsons Grapes, Shuman Farms RealSweet® Onions, and Tasteful Selections are featured in stores through August 16. In-store signs showcase a QR code leading shoppers to a free digital cookbook.
Healthy Family Project’s 22nd Publix Produce for Kids Campaign Providing 600,000 Meals
Produce companies making an impact for families in Publix communities
Reidsville, GA – May 31, 2024 – The Healthy Family Project’s 22nd bi-annual Publix Produce for Kids cause marketing campaign is underway through June 26. This year,12 produce companies are donating 600,000 meals* to 35 Feeding America® network food banks within Publix’s market area. Over the past 22 years, this campaign has raised more than $4 million to support causes that benefit families and children in Publix communities and helped to provide over 14 million meals to local Feeding America area food banks.
Colorful recipe-centric signs are currently positioned in 1,300 Publix stores near participating produce vendors. The sign’s QR codes lead shoppers to a free digital cookbook with recipe inspiration, and nutrition tips. In addition, products featured in the campaign are highlighted in weekly ads throughout the campaign.
“At Publix, our goal is to make a positive difference in the communities we serve,” said Dwaine Stevens, Publix Director of Community Relations. “The Healthy Family Project’s Produce for Kids campaign fits perfectly with this mission, and we are excited to partner again this year.”
Aimee Smith Joins Healthy Family Project as Director of Partnerships and Account Development
Reidsville, GA (May 6, 2024) – Healthy Family Project is thrilled to announce the appointment of Aimee Smith as the Director of Partnerships and Account Development. Aimee brings over a decade of experience in the agriculture industry and a wealth of business development, strategic partnerships, and project management knowledge to her new role.
As Director of Partnerships and Account Development, Aimee will oversee Healthy Family Project brand partner relations, retailer partnerships, and lead the top-level strategy and execution of various campaigns throughout the year. She will report directly to Trish James, Vice President Healthy Family Project.
Celebrating Giving: Healthy Family Project Recognizes 2023 Donations at Southern Exposure
Cause marketing programs have raised nearly $8 million since 2002
TAMPA, FL (March 12, 2024) – The annual Healthy Family Project thank you reception at the Southeast Produce Council’s Southern Exposure saw more than 200 produce industry professionals celebrating the ongoing impact of Healthy Family Project’s cause marketing programs. Cause marketing retail and digital campaigns in 2023 raised $277k for Feeding America® food banks, Our Military Kids, Foundation for Fresh Produce, and Boys and Girls Club of America.
John Shuman, President of Shuman Farms and founder of Healthy Family Project, reflected on the year, stating, “This reception marks over two decades of philanthropy. With continued support from our partners, we remain committed to delivering unparalleled cause marketing programs, positively influencing millions of families towards healthier eating habits while contributing to charitable causes nationwide.”
Lowes Foods Becomes First Healthy Family Project Retail Partner to Integrate Brands Across Store
21 Health-Conscious Food Brands Celebrate Season of Sharing Providing 525,000 Meals*
Reidsville, GA – Dec. 20, 2023 – This holiday season, Healthy Family Project and Lowes Foods partnered with 21 health-conscious brands for the first-ever Season of Sharing, providing 525,000* meals to local Feeding America® food banks.
The campaign, focused on giving back while providing shoppers with healthy recipe inspiration, featured signs in more than 81 Lowes Foods stores near partner food brands. The signs featured QR codes leading shoppers to a free bi-lingual eCookbook with holiday inspired recipes, and nutrition tips highlighting campaign partners. Products were prominently featured in Season of Sharing themed weekly ads for the length of the campaign.
“It is important to us at Lowes Foods to look for ways to make the largest possible impact in our community. For this campaign, that meant expanding outside of produce to include health-conscious brands throughout the store,” said Patrick Eisinger, produce category manager at Lowes Foods. “We are extremely excited to provide 525,000 meals to local Feeding America food banks.”
Shopping for Good, Together We Give Back Produce for Kids Campaign at Publix Provides 850,000 Meals
Fall Produce-Centric Cause Marketing Campaign Aligns With 15 Produce Partners
Reidsville, GA – Nov. 9, 2023 – Shopping for Good, Together We Give Back was the theme of Healthy Family Project’s annual Fall Produce for Kids campaign that took place September 20 through November 1 at Publix. Fifteen produce companies provided 850,000 meals* to the 35 Feeding America® network food banks in the Publix market area. This is the campaign’s 21st year and has raised more than $3.9 million for causes that support families and children in the communities in which Publix operates and helped provide more than 14 million meals to Feeding America partner food banks.
During the campaign, signs were positioned in more than 1,300 Publix stores near participating produce vendors. The signs featured QR codes leading shoppers to a free bi-lingual downloadable eCookbook with recipe inspiration, and nutrition tips featuring campaign produce partners. In addition, their products were prominently featured in weekly ads throughout the campaign.
“At Publix, we are committed to making a positive impact in the communities we serve,” said Dwaine Stevens, Publix director of community relations. “Our 21-year collaboration with Healthy Family Project’s Produce for Kids campaign aligns with this purpose.”
Produce partners supporting the fall Publix Produce for Kids cause-marketing campaign included: Acosta Sales & Marketing, Ayco Farms, Coast Tropical, Hero®, Del Monte Fresh, Fresh Express®, GT’s Living Foods, Mission Produce, nasoya®, SUNSET®, Marie’s®, Rainer, Red‘n Tasty™, Village Farms® and Wonderful® Halos.
Healthy Family Project Hosts Trivia Night for Dietitians at Food Nutrition Conference & Expo
Sponsors of the event included Envy™ Apples, LunchBots®, North Carolina Sweetpotatoes, Shuman Farms, USA Pears, and ¡Yo Quiero!®. The sponsors showcased their products and brand messaging during the event and were included in the restaurant’s culinary experience. To add an exciting twist to the evening, trivia questions were crafted around the event sponsors, challenging dietitians’ knowledge while fostering a sense of camaraderie and awarding prizes.
“We’ve always had a deep appreciation for the impact dietitians make in our communities,” said Amanda Keefer, managing director Healthy Family Project. “The goal of our event was to provide this key demographic the chance to kick back and have fun while learning more about our sponsors and the mission of Healthy Family Project.”
A highlight of the night was the collective effort to give back to the community. In alignment with the event’s theme, “fuel good, do good,” the event sponsors made a donation to the Food Bank of the Rockies.
BACK TO SCHOOL MADE HEALTHIER: LEADING BRANDS JOIN FORCES FOR FAMILIES
$16,000 raised to increase children’s access to fruits and vegetables in schools.
Reidsville, GA. – October 5, 2023 – This year’s annual Back-to-School campaign by Healthy Family Project saw a record 238 million impressions, as seven partner brands joined forces to make back-to-school easier and healthier for families. Additionally, the campaign is contributing $16,000 to the International Fresh Produce Association’s, Foundation for Fresh Produce, supporting initiatives to increase children’s access to fruits and vegetables at school.
Now in its tenth year, the Back-to-School program has raised over $180,000 for children’s health and nutrition causes.
This year’s content focused on popular Instagram Reels, new recipe inspiration through blog posts on
HealthyFamilyProject.com, and a popular podcast titled What Teachers Wish Parents Knew. The Healthy Family Project dietitian team contributed several pieces of family focused video content. To kick off the school year Healthy Family Project hosted a Facebook Live cooking event featuring easy after school snacks and lunch ideas on the company’s Facebook page and drew over 17,000 views.
Trish James, Vice President of Healthy Family Project, noted, “Each year, our Back-to-School campaign gains more momentum as our consumer audience continues to grow. Our team diligently monitors trends and engages with our audience to understand the evolving needs of families, enabling us to present our partner brands in strategically curated content for the back-to-school season.”
This year’s health-conscious brand partners featured through the duration of the campaign include Bee Sweet Citrus,
Crispy Green®, JAZZ™ Apples, LunchBots®, Nature Fresh Farms™, Pero Family Farms®, Shuman Farms, and Yo Quiero!®.
Produce Partners Unite for Healthy Family Project’s 21st Publix Produce for Kids Campaign
Reidsville, GA – June 27, 2023 – The Healthy Family Project Publix Produce for Kids cause marketing campaign took place May 11 through June 21 with 13 produce companies donating 775,000 meals* to the 35 Feeding America® network food banks in the Publix market area. This is the campaign’s 21st year and has raised more than $3.8 mm for causes that support families and children in the Publix communities and helped provide more than 13 million meals to Feeding America network food banks.
During the campaign, signs were positioned in more than 1,300 Publix stores near participating produce vendors. The signs featured QR codes leading shoppers to a free bi-lingual downloadable eCookbook with recipe inspiration, and nutrition tips featuring campaign produce partners. In addition, their products were prominently featured in weekly ads throughout the campaign.
“At Publix, we are dedicated to fostering a positive impact in the communities we serve,” said Dwaine Stevens, Publix director of community relations. “Healthy Family Project’s Produce for Kids campaign aligns with this purpose, and we are proud to collaborate again this year.”
HEALTHY FAMILY PROJECT SHINES LIGHT ON MENTAL WELLNESS DURING MENTAL HEALTH AWARENESS MONTH
The group of student athlete ambassadors were charged with listening to the podcast episode and weighing in with their thoughts on the popular social media platform Instagram. The athlete ambassadors participating include Graham Moody University of Wisconsin, Isreal Soloman University of Hawaii, Madi Black Union College, and Kira Stevens University of West Florida.
In addition to the student ambassadors, Healthy Family Project’s social media content and e-newsletters this month will highlight resources, inspiration, and information for families around nutrition, stress management, screenings, self-care, and coping strategies.
HEALTHY FAMILY PROJECT RECEPTION CELEBRATES 2022 DONATIONS AT SOUTHERN EXPOSURE
“This was our largest thank you reception to date and a great way to celebrate 20 years of giving back,” said John Shuman, president Shuman Farms and founder Healthy Family Project. “With the support of our retail and produce company partners, we are continuing to deliver best-in-class cause marketing programs influencing millions of families to eat healthier while also giving back to charities across the U.S.”
Donation checks were presented for each 2022 retail and digital program including Associated Wholesale Grocers (AWG) Springfield Division, Lowes Food Stores, Military Produce Group, Publix Super Markets, as well as digital programs Mission for Nutrition and Back to School.
HEALTHY FAMILY PROJECT INTRODUCES NEW DIETITIAN TEAM FOR MISSION FOR NUTRITION 2023
The well-known Mission for Nutrition resource kit, featuring materials from health-conscious brand partners, was mailed to more than 400 retail dietitians at 52 retailers and more than 100 school food service and nutrition directors across the U.S. and Canada. The recipients are encouraged to utilize the kit materials in events and activities throughout National Nutrition Month®. National Nutrition Month is an annual March initiative created by the American Academy of Dietetics inviting everyone to learn about developing healthful eating habits.
In addition to the physical kit, Healthy Family Project released an all-new digital Nutrition Education Resource Center on HealthyFamilyProject.com that offers free nutrition resources and materials year-round. Healthy Family Project will award a $1,000 continued education scholarship to one dietitian using the materials for National Nutrition Month events.
HEALTHY FAMILY PROJECT EXPANDS DIGITAL MARKETING TEAM
HEALTHY FAMILY PROJECT 2022 CAUSE MARKETING PROGRAMS TOP $238,000
“The Healthy Family Project team strives to stay ahead of trends in the cause marketing space by continuously reviewing and analyzing new ways to share the healthy eating message with families,” said John Shuman, founder Healthy Family Project and president Shuman Farms. “As the first cause marketing organization in the produce industry, our experience spans twenty years. We continue to reinvent our programs and promotions as the marketing landscape shifts.”
2022 donations will fund 1.9 million meals through Feeding America food banks, 24 grants for military kids and impact the accessibility to fresh fruits and vegetables in schools through a $26,000 donation to the International Fresh Produce Association’s Foundation for Fresh Produce.
In 2022, Healthy Family Project had more than 1 million website visits to healthyfamilyproject.com, visibility in 3,189 grocery stores across the U.S., surpassed 40,000 unique worldwide downloads of the Healthy Family Project podcast, produced 14 Live cooking classes and embarked on a robust TikTok campaign.
BACK-TO-SCHOOL CAMPAIGN SEES 224 MILLION IMPRESSIONS
Seven better-for-you brands unite with Healthy Family Project to increase access to fruits and vegetables in schools
ORLANDO, Fla. – Oct. 20 2022 – Healthy Family Project’s annual Back-to-School campaign wrapped in early October with impressions topping 224 mm and social media reach seeing more than 24 mm impressions. This year’s campaign focused on lifestyle content and how nutrition and food impact and play a role in the everyday lives of families. The program, now in its ninth year and in partnership with seven health-conscious brand partners, has raised more than $180,000 to benefit children and families with greater access to fresh fruit and vegetables.
This year, partners donated $14,000, to support the International Fresh Produce Association’s initiatives focused on increasing children’s access to fresh produce in K-12 schools, and supporting this community’s ability to source, serve and promote fresh produce to next generation consumers and their families. The Back-to-School campaign brings the 2022 total donation towards these initiatives to $26,000.
TikTok and Instagram were front and center this year, as more families gravitate to these platforms to seek out information for back to school. A Facebook Live back-to-school themed cook along took place in August on the Healthy Family Project Facebook page with more than 11,000 viewers.
Healthy Family Project Celebrates 20 Years of Cause Marketing & Impacting Families
John Shuman reflects on 20 years of success, growth and change
Orlando, FL – Sept. 19, 2022– This fall, Healthy Family Project is celebrating 20 years of innovative cause marketing programs and thought leadership in the health and nutrition space. In the 20-year timeframe the company, that was founded as Produce for Kids, has partnered with more than 100 better-for-you brands and 30 retailers while continuing to evolve with the health and nutrition needs of families.
Healthy Family Project Founder and President of Shuman Farms John Shuman attributes the company’s 20-year success to his team’s ability to tap into current trends and use out of the box thinking to reach the ever-changing shopper as well as the many brands and retailers that they partner with.
“Our team has always consisted of individuals who go above and beyond because they are passionate about making a difference in the world and in the communities where our partners do business,” said Shuman. “I’m proud to say our cause marketing programs have raised more than $7.5 million and 16 million meals. And, while raising those funds we’ve also helped countless families understand the importance of living a healthy and nutritionally sound life.”
The Search Is On For The Next Official Healthy Family Project Registered Dietitian
Orlando, FL – Aug. 25, 2022 – Healthy Family Project is encouraging registered dietitians to consider if they have what it takes to be the cause marketing organization’s next Official Registered Dietitian. Since 2008, Healthy Family Project has retained a registered dietitian to serve as the sounding board to review recipes, create content, interact in social media groups and outlets, and respond to nutrition-based media inquiries.
“The registered dietitian position at Healthy Family Project has always been an integral part of what we do and the content we create,” said Trish James, Vice President Healthy Family Project. “This person needs to have a deep passion for nutrition and want to make a difference in the lives of others through their work.”
The new dietitian will join forces with Healthy Family Project’s already established team of talented food marketers creating fresh content for HealthyFamilyProject.com
Healthy Family Project’s large social media following will offer the new dietitian the opportunity to position themselves as a thought leader in the nutrition, food and produce space. In addition, they will gain exposure through the blog housed on HealthyFamilyProject.com, which sees 100k visitors per month, through production of regular content.
“With nutrition top of mind for families, parents and guardians are specifically searching for our registered dietitian approved recipes,” continued James.
Publix 2022 Produce for Kids Campaign Donates 825,000 Meals to Local Food Banks
Publix’s Produce for Kids Cause Marketing Campaign Back for 20th Year
Lakeland, FL – July 21, 2022 – The Publix Produce for Kids cause marketing campaign wrapped on June 28 with 13 produce partners providing 825,000 meals* to the 35 Feeding America® member food banks in the Publix market area. Signage was positioned near produce partners in more than 1,200 Publix stores, featured QR codes leading shoppers to a free bi-lingual downloadable eCookbook with recipe inspiration, and tips featuring campaign produce partners.
Campaign in-store signage had a lifestyle approach with an action to learn more on the campaign’s website. In addition, produce partners were prominently featured in weekly ads beginning May 18.
“At Publix, we strive to make a positive impact in the communities we serve,” said Dwaine Stevens, Publix director of community relations. “Healthy Family Project’s Produce for Kids campaign aligns with this mission, and we are proud to collaborate again this year.”
Military Produce Group and Healthy Family Project Join Forces to Support Our Military Kids
Annual Month of the Military Child in-store campaign finds success in new ways
Orlando, FL – May 17, 2022 – Military Produce Group and Healthy Family Project celebrated the seventh annual Produce for Kids campaign in a big way with in-person and virtual events, produce department signage and ads revolving around The Month of the Military Child. As part of the campaign, produce partners made a $4,000 donation to Our Military Kids, an organization that provides learning grants to children whose parents are deployed or recovering from combat injuries.
New this year, military child development centers sent groups of preschoolers to their local commissary to embark on a produce adventure with the location’s produce specialist. Healthy Family Project outfitted produce specialists with materials to use with the kids on a produce scavenger hunt using a pre-written script full of jokes, trivia and produce inspiration.
“We were truly excited to implement this year’s redesigned signage and incorporate additional touch points with the families we serve,” said Jeffrey Evans, sales and marketing manager Military Produce Group “We are grateful to our produce partners for supporting our military community in such a big way.”
Health-Conscious Brands Unite For Mission for Nutrition 2022
New elements included school outreach and funds donated to Foundation for Fresh Produce
Orlando, Fla. – April 7, 2022 – During the month of March,Healthy Family Project aligned with health-conscious brands and more than 400 retail dietitians at 52 retailers as well as school nutrition directors in more than 100 schools for this year’s annual Mission for Nutrition. The digital, in-store, and in-school program focused on the importance of eating nutritious foods and the value of meal planning reaching more than 219 million consumers in March.
A resource kit filled with health-focused items from Healthy Family Project as well as Mission for Nutrition partners was shipped to retail dietitians and school nutrition directors in mid-February.The kit included a mini magazine published by Healthy Family Project featuring internationally inspired recipes and a shopping list featuring partners. The magazine reached 22,000 shoppers and 5,000 students over the course of the month.
Record Attendance at Healthy Family Project Southern Exposure Reception
Cause marketing buzz continues around programs that have raised $7.3 million for families in need
ORLANDO, FL March 9, 2020 – More than 200 produce industry professionals celebrated the ongoing impact of Healthy Family Project’s cause marketing programs Friday evening at the annual Healthy Family Project reception at the Southeast Produce Council’s Southern Exposure.
This year’s Healthy Family Project success story was broadcast on screens located in the reception space and included testimonials from 2021 retailers. Guests were outfitted with the popular Fruits, & Veggies & Giving Back t-shirts that have gained popularity in the industry as a platform to showcase the willingness of the produce industry to give back through education, resources and donations that help families.
“It’s humbling to look back at what started as a small in-store cause marketing promotion to what Healthy Family project has become today,” said John Shuman, president Shuman Farms and founder Healthy Family Project. “With the support of our retail and produce company partners, we are delivering best-in-class cause marketing programs influencing millions of families to eat healthier while also giving back to charities across the U.S.”
Harps, Healthy Family Project and the Northwest Arkansas Food Bank Celebrate 2021 Donation
Associated Wholesale Grocers Springfield Division’s Produce for Kids Campaign Back for 2022
Orlando, FL – February 23, 2022 – Harps Food Stores kicked off their 2022 Produce for Kids cause marketing campaign with a donation check celebrating the success of the 2021 campaign, which provided 80,000 *meals to four Feeding America® food banks in the Harps market area. The Harps campaign is part of the larger Associated Wholesale Grocers (AWG) Springfield Division campaign; including Pyramid Foods, Town & Country Inc, Woods Supermarkets, and G&W Foods Inc.; which has benefited Feeding America® food banks in Arkansas and Missouri with 890,000 meals since 2017.
The 2022 campaign will see the return of the award-winning Produce for Kids Fridays program. In addition to in-store signage featuring healthy, easy meal inspiration for families, the produce teams will be serving as campaign ambassadors wearing Fruits & Veggies & Giving Back T-shirts every Friday while giving out $1 produce bucks coupons to families so they can try new fruits and vegetables.
“We are moving into our fifth year of the Produce for Kids campaign. I’m impressed with the ways we’ve continued to reinvent the program year over year as our goals and shopper evolves,” said Mike Roberts, vice president of produce operations at Harps. “Giving back is a core value for us and making an impact in the fight against hunger in our communities is paramount.”
HEALTHY FAMILY PROJECT 2021 EFFORTS MAKE AN IMPACT WITH $250,000 DONATION
Marketing programs shining the light on better for you brands exceed expectations
Orlando, FL – December 14, 2021 – Healthy Family Project will close out 2021 with $250,000 raised through retail and digital cause marketing programs adding to the total $7 million raised for charities that benefit families and children. Charities receiving funding in 2021 include Feeding America®, Our Military Kids and Fresh Produce Foundation (formerly United Fresh Start Foundation).
“When I founded Produce for Kids, now Healthy Family Project, in 2002, I had a vision that our industry would impact those in need in a big way,” said John Shuman, founder Healthy Family Project and president Shuman Farms. “Our programs have authentically evolved with the consumer over the years and I look forward to continued growth.”
In addition to donations raised, Healthy Family Project is celebrating overall impact made reaching 25 million families through the Healthy Family Project website, social media and other digital communications. In 2021, Healthy Family Project implemented refreshed signage in 3,848 grocery stores, surpassed 30,000 unique downloads of the Healthy Family Project podcast, produced 15 Live cooking classes with the organization’s junior chefs and saw more than a half million website visits to healthyfamilyproject.com.
CAMPAIGN REFRESH DEBUTS FOR FALL PUBLIX PRODUCE FOR KIDS PROGRAM
Produce-centric campaign to help local families hits $3.6 million in total donation
LAKELAND, FL – Oct. 25, 2021 – A campaign refresh is debuting in stores this year for the Produce for Kids Publix cause marketing campaign that raises funds for local Feeding America® food banks. The signs, displayed next to each supplier product, highlight a specific health benefit of the product and features revamped photography and a QR code that takes shoppers direct to a free eCookbook and more information on the campaign. The fall campaign brings the 2021 Publix donation to local Feeding America member food banks total to more than 11 million meals* raised.
“At Publix, we recognize the importance of helping families achieve their wellness goals through innovative campaigns and programs,”said Dwaine Stevens, Publix director of community relations. “Giving back to our
local communities is at the core of our company culture and we are proud to collaborate with Healthy Family Project for the Produce for Kids campaign.”
STOP & SHOP AND PRODUCE FOR KIDS TO GIVE BACK AND HELP FAMILIES HEADED BACK-TO-SCHOOL
Orlando, FL – August 30, 2021 – Produce for Kids and Stop & Shop are giving families the tools they need to navigate the back- to-school rush through digital resources and resources in the produce departments of more than 400 Stop & Shop stores. The month-long cause-marketing campaign, which spotlights partners such as Bolthouse, Envy™ Apples, RealSweet® Onions and Wonderful Pistachios, will culminate in a donation of 100,000 meals to the Downtown Evening Soup Pantry in New Haven, CT.
In-store campaign signage positioned near participating produce partner brands feature QR codes that lead shoppers to stopandshop.com where they’ll find a free downloadable eCookbook full of back-to-school recipe inspiration, tips and other great information and resources from the produce brands supporting the campaign.
POWER YOUR LUNCHBOX RETURNS WITH A FOCUS ON EMPOWERING KIDS IN THE KITCHEN
Six brands unite to support United Fresh Start Foundation to increase accessibility to fruits and veggies
ORLANDO, Fla. – Aug. 9, 2021 – Healthy Family Project’s annual Back To School campaign launched today with a focus on empowering kids to pack their own lunches, make after school snacks and help prepare family meals along with a new element that puts the spotlight on super star teachers. The program, now in its eighth year and in partnership with health-conscious brand partners, has raised more than $165,000 to benefit charities that support families. This year, partners have committed to a donation of $12,000 to United Fresh Start Foundation to increase access to fresh produce for children and families.
PUBLIX PRODUCE FOR KIDS CAMPAIGN SUPPORTS LOCAL FEEDING AMERICA® MEMBER FOOD BANKS WITH 700,000 MEALS
LAKELAND, FL – June 28, 2021 – The bi-annual Publix Produce for Kids cause-marketing campaign wrapped on June16 with 12 produce partners providing 700,000 meals* to the 32 Feeding America member food banks in the Publix market area. Newly designed campaign signage positioned near produce partners in more than 1,200 Publix stores featured QR codes leading shoppers to a downloadable eCookbook full of recipe inspiration, details on each partner and a new section touting the sustainable practices of campaign partners. Produce for Kids is celebrating 19 years working with Publix and its produce suppliers to implement the cause-marketing campaign which has raised more than $3.4 million for local families in need.
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